Case Studies
A closer look at the things I’ve built.
Wave Media
A crypto-focused media agency building communities around ecosystems like Base and Solana. They wanted a logo mark that felt confident, digital, and adaptable across all their sub-brands (like INJ Wave).
When we first spoke, the team described themselves in three words:
Quality. News. Information.
That became the anchor for my design direction.
I explored different ways to build a sense of motion into the letter W, while keeping the overall form bold and structured. The goal was to make it feel fluid but not messy. The final mark drew inspiration from a simple speaker symbol, refined until every curve felt intentional.
Choice.exchange
my first international client!
A decentralised trading aggregator on Injective, needed a complete rebrand of their logo and visual identity. Their goal: a logo that felt protective, encompassing, and loyal. Reflecting the platform’s promise of giving users the best trading output while remaining simple and flexible.
The team wanted the brand to “pop”. They suggested a preference for the letter C, and key requirements were simplicity, less colours, and adaptability across digital platforms.
I experimented with ways to make the C feel strong, unique, and trustworthy, while keeping it clean and bold. A logo that could flex across different contexts without losing its personality. Ready for apps, web, or social platforms.
ForkYou.dev
A platform for developers to track, improve, and showcase their coding journey. Time tracking, analytics, leaderboards. The team reached out to explore a logo concept that felt competitive, structured, and analytical, but appealing to its developer audience.
I started from the idea of tracking the hustle. The goal was to capture the rhythm of coding, the cycles of progress, contribution, and improvement.
The final mark is an abstract “F”, built on a grid system inspired by GitHub’s contribution blocks. It reflects movement, leaderboard progress, and modular consistency. All key ideas behind the platform.
A logo that feels modern, minimal, and unmistakably developer-centric. Built to look just as good on a screen as it does on a hoodie.
© 2025
IST
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